In the modern media landscape, it has become clear that there is a lack of creativity specifically surrounding different forms of entertainment. We can observe this through music and how new artists sample different sounds that have been used in previous songs not written by themselves. An example of this is seen with an original song called 'Boadicea' by Enya made in 1987, which was then sampled in 2004 by Mario Winans with his song 'I don't wanna know', and more recently by the Weeknd with the song 'Creepin' released in 2022. Th is suggests that there is a lot of recycling in the music industry which has led to a lack of originality amongst artists.
Th is is also a common issue in show business, where we constantly see remakes and sequels of the same films rather than unique ideas, this has been a frequent problem over the years with movie franchises such as Ghostbusters. The original Ghostbusters was released in 1984 and since then there have been multiple sequels and remakes with similar storylines including the 2024 film Ghostbusters: Frozen Empire which was heavily criticised and faced low ratings, further proving Hollywood's insufficiency of new ideas. I believe that the absence of artistic risks in the entertainment sector has dramatically impacted viewers enjoyment in films, music and television and the only way to peak their interest is to produce fresh content completely different to the past. In my opinion the current era of film and television is diluted by remakes, sequels and genres such as romcom films where they have the same storylines but just different characters, this shortage of ideas in the industry not only affects us in the present but also erases iconic moments of history such as with the gossip girl remake changing key plot points from the original series.
On the other hand, new releases such as 'Saltburn' and 'The Whale' that project an individual idea have been significantly more successful, this conveys that distinctive ideas are much more valuable to the film industry, and film makers should aim to produce more authentic art to keep up with an evolving audience.