It is fair to say that social media curates certain social media personalities that have become ‘main characters’. It is just inevitable in society that there are certain people we are just drawn to, especially when alluring aspects we’re conditioned to prefer can be showcased under creator control. However, since the rise of TikTok, this has amplified the attraction to these new found ‘ main characters’.
Alix Earle, former student of the University ofMiami, has notably become one of the biggest it girls on social media. Fromfilming TikTok get ready with me’s in her bedroom, to now being invited to speak at Forbes 30 under 30. Alix Earle has shown being herself and open and honest with her followers has built up a trust in her community where people ultimately look up to her as someone they aspire to be like which makes her main character worthy Who looks up to her?
Why? What does she talk about?. It cannot go unnoticed that she has even made the University of Miami popular on TikTok with people posting videos to a sound made about the university simply because Alix Earle studied there.
Another notable up and coming main character is sixteen year old Ami Charlize. The youtuber and tiktoker has been creating content on social media since 2019 and has gained a staggering 304,000 subscribers at such a young age. Not only is she popular on YouTube but she has gained 2.9 million followers on TikTok.
Young girls have been drawn to Ami Charlize due to her relatable content from talking about her issues at school to what skincare products she uses.Why is that relatable? Does she have solutions? What are the issues surrounding?
At that age, some young girls are starting to get into makeup and skincare and are wanting to reach out for advice with this and Ami Charlize has become a main character to some young girls that want to follow in her footsteps. Not what a main character is. Although all social media platforms have their main characters to some extent, they do not create them like TikTok does.
Nowadays, if you’re wanting to have growth on Instagram this is almost impossible without the help of a post going extremely viral and even then it is hard for engagement to last. However, on TikTok it can be easier to naturally grow. The for you page is designed to show videos that are like those you have engaged with.
For this reason, people with different interests can find content they relate to, and this usually comes with a certain creator having a niche in a certain subject. This is how there can be main characters created from every